PRIVACY POLICY
Effective Date: December 2025
ESCM LLC d/b/a The Colella Home (“Company,” “we,” “us,” or “our”) operates the website thecolellahome.com (the “Website”).
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the rights you have regarding your data.
By using the Website, you consent to the practices described in this Privacy Policy.
The Website may contain affiliate links. This means we may earn a commission if you purchase a product through these links, at no extra cost to you.
1. INFORMATION WE COLLECT
A. Information You Voluntarily Provide
We may collect personal information that you voluntarily provide when you:
Submit a contact form
Subscribe to our newsletter
Request information or support
Participate in promotions or surveys
This may include your:
Name
Email address
Any other information you choose to submit
B. Automatically-Collected Information
When you visit the Website, we automatically collect certain information about your device and browsing activity, including:
IP address
Browser type and version
Operating system
Referring website
Pages viewed
Links clicked
Date/time of access
This information is used for analytics, site optimization, and security.
C. Cookies & Tracking Technologies
We use cookies and similar technologies (such as pixels, tags, and scripts) to:
Personalize your browsing experience
Store preferences
Track ad performance
Analyze Website usage
You may refuse cookies through your browser settings; however, some Website features may not function properly.
For more information, consult your browser’s cookie management guide.
2. HOW WE USE YOUR INFORMATION
We may use your information to:
Operate, maintain, and improve the Website
Send newsletters and promotional communications (you may unsubscribe anytime)
Respond to inquiries and provide customer support
Deliver targeted advertising and measure ad performance
Track and analyze Website usage
Enforce security, prevent fraud, and detect unauthorized activity
Comply with legal obligations
3. THIRD-PARTY SERVICES
We may share your information with third-party service providers who assist with Website operations, analytics, communications, advertising, or hosting. Their use of your data is governed by their respective privacy policies.
Current third-party service providers include:
Google Analytics
Tracks Website usage and provides aggregate data. Google may collect your IP address.
Mailchimp
Used for email distribution. We store your name and email address for newsletter purposes.
Advertising & Marketing Tools
We may use tracking pixels or advertising tools such as:
Meta (Facebook/Instagram) Pixel
Google Ads Remarketing
These tools use cookies to deliver customized ads based on your browsing history.
Note: We may add or change service providers at any time. This section will be updated to reflect those changes.
4. ADVERTISING & AFFILIATE DISCLOSURES
A. Retargeting Advertising
From time to time, the Website may use remarketing tools (e.g., Google Ads, Facebook/Instagram Ads) to show ads to visitors based on prior interactions with the site.
You may opt out here:
Google: https://adssettings.google.com
Meta (Facebook/Instagram): https://www.facebook.com/settings/?tab=ads
B. Affiliate Programs
We may participate in affiliate marketing programs. Clicking an affiliate link may place a cookie on your browser so we can earn a commission on qualifying purchases.
5. DATA RETENTION
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer period is required by law.
6. SECURITY
We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmitting data over the internet is completely secure. We cannot guarantee absolute security.
7. INTERNATIONAL DATA TRANSFERS (GDPR Compliant)
If you are located outside the United States, please be aware that your information may be transferred to and stored in the U.S.
We take appropriate safeguards to ensure data remains protected in accordance with applicable law.
8. YOUR RIGHTS
A. GDPR Rights (EU/UK Residents)
If you are in the European Economic Area (EEA) or United Kingdom (UK), you have the right to:
Access your personal data
Correct inaccurate data
Delete your data (“right to be forgotten”)
Object to processing
Request data portability
Withdraw consent
To exercise these rights, contact us at info@thecolellahome.com.
Legal Bases for Processing
We process personal data under the following legal bases:
Your consent
Legitimate business interests
Contract performance
Legal compliance
B. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
Request disclosure of personal information collected
Request deletion of personal information
Correct inaccurate information
Opt out of the “sale” or “sharing” of personal data (we do not sell personal data)
To submit a request, contact info@thecolellahome.com.
C. General Rights for All Users
You may:
Unsubscribe from emails via the link in each email
Request access to your personal information
Update or amend your data
Request deletion of your personal information
Send requests to info@thecolellahome.com.
We may retain certain information for legal or recordkeeping purposes.
9. DO NOT TRACK
We do not currently respond to Do Not Track (DNT) browser signals.
10. SENSITIVE PERSONAL INFORMATION
Please do not submit sensitive data (e.g., SSN, health info, race/ethnicity, political opinions, religious beliefs, criminal background). If you choose to provide such data, it will be handled according to this Privacy Policy but is not requested or required.
11. CHILDREN'S PRIVACY
We do not knowingly collect personal information from children under the age of 13 in accordance with COPPA. If you are under 18, please do not submit personal information without a parent or guardian’s consent. If we learn that information from a child under 13 has been collected, we will delete it promptly.
12. LINKS TO OTHER WEBSITES
Our Website may contain links to third-party websites. We are not responsible for the content or privacy practices of external sites. We encourage you to review their privacy policies.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated Effective Date.
Please review this Policy periodically for updates.
14. CONTACT INFORMATION
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: